Mistic: One of my favorite beverages that has stood the test of time, yet seemed to disappear off of the shelves for a while ... that is, until it reappeared with a rebrand.

To regain the attraction of possibly familiar consumers, I targeted Millenials in this faux-campaign.

To do so? I went Mad and Mistic.

Inspired by 90's and early 2000's bright color schemes, chaotic creatic direction, and bizzare themes, I created three striking advertisements with one message:

You're never too old to enjoy a bottle of Mistic.