publicity

PUBLICITY.

Media monitoring and keeping a finger on the pulse.

Communications and Publicity @ BBC Studios:

BBC Studios is the commercial arm of the BBC, creating, developing, producing, distributing, and selling content worldwide. The U.S. BBC Studios Comms team enhances and protects the brand’s reputation across North America. The department manages strategic communications, media relations, and publicity efforts for BBC Studios’ diverse portfolio, including content sales, production, distribution, and branded services.

I compile press briefs for a variety of BBC's properties, like the following:

BBC Studios Daily Press Brief Sample

Adolescence Press Coverage 6/3 -- Gotham TV Awards

Public Relations and Corporate Communications @ IAC:

IAC is home to dozens of popular online brands and services used by millions of consumers each day through companies like Dotdash Meredith, Care.com, Vivian Health, Investopedia, Daily Beast, People, and more. On the PR and Corp Comms team, I worked to monitor and represent both IAC and their respective companies in the media landscape, through press releases and personal interest reports (PIR).

This looked like corporate Press Releases, as pictured:

(Living) Writing Samples Document

Or strategy.

I wanted to help IAC expand their audience when it came to recruiting new young talent, particularly as an IAC Fellow myself, The solution? Instagram.

I created and executed a thorough @IACFellows Instagram proposal with graphics and copy, with +40% performance improvement upon launch.

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