DYSON.
How do you get Gen-Z to clean?
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Copywriter/Designer: Nicole M. Cepeda
When you think of Gen Z, maybe you think of silent quitting, the Gen Z stare, or perhaps even labubus and matcha.
...What about vacuums?
In my faux-approach to target Gen-Z consumers, I created 3 ads for three types of young consumers:
1) The pet-lover
2) The fanatic
3) The admittedly-too-dirty college-goer
In each of these approaches, I maximized relatability, a casual tone, and a simple objective:
TO DO: dyson
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