LIVE NATION X DOORDASH.
at Broccoli City
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When you're at a music festival, crowds and stages are full, yet somehow, stomachs are ... empty?Â
The Door Dash Food Village is an on-site shopping hub for foodies at partnering festivals, focusing on spotlighting local, regional cuisine.
We were tasked with driving awareness and engagement with the Door Dash Food Village, making it a top destination for Broccoli City festival-goers when they're running low on fuel. We aimed to encourage fans to discover and enjoy exclusive food options powered by DoorDash.
So... we engaged across multiple touch points : OOH, In-App placements, email marketing, Instagram posts, and push notifications, driving pre-event excitement and awareness, and delivering timely, action-driven alerts to festival attendees.
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