IAC is home to dozens of popular online brands and services used by millions of consumers each day through companies like Dotdash Meredith, Care.com, Vivian Health, Investopedia, Daily Beast, People, and more. On the PR and Corp Comms team, I worked to monitor and represent both IAC and their respective companies in the media landscape, through press releases and personal interest reports (PIR).

Or through strategy.

I wanted to help IAC expand their audience when it came to recruiting new young talent, particularly as an IAC Fellow myself,  The solution? Instagram.

I created and executed a thorough @IACFellows Instagram proposal with graphics and copy, with +40% performance improvement upon launch.